The World's First Red-Fleshed Apple. (RED LOVE)

From the outside it appears to be just another apple.But on deeper inspection the fruit reveals its true colours.Take a bite and you will find the Redlove's distinctive hue runs all the way through to the core. Deceptive: It may look like a tomato, but this is the world's first red-fleshed apple that has gone on sale in Britain.Not only is the apple said to be extremely tasty – it has a 'berry nuance' – it is even healthier than your average apple as its red flesh is richer in antioxidants. The new fruit will even keep its colour after being cooked or pressed, producing cider that looks more like cranberry juice – or an unusual looking apple pie. It also has the advantage of not turning brown, making it better than normal apples as an ingredient in a fruit salad. The Redlove is the result of 20 years of painstaking work by Markus Kobert, a Swiss fruit grower. He has cross-pollinated a number of varieties - including one that has pink flesh but no taste - to come up wi...